Acquiring initial information on the position of a sector domestically and globally.
Analysis of the Political, Economic, Social, and Technical factors affecting the company.
Acquiring information about current industry trends driving the market domestically and globally.
Analysis of the strengths and weaknesses of the company with regard to competition and the industry.
Defining Customer Journey
Defining digital journey of a user from trigger point to loyalty and elevating his digital experience.
Crafting Inbound Marketing Model for Customer Acquisition
Laying foundation for customer acquisition, data capturing and nurturing along with analysis of individual visitor’s behaviour to build user persona with the help of tools.
CRM Strengthening Strategy Through AIDA Model
Defining Top, Middle and Bottom of the Funnel and Processes in website through permission marketing and content linkage. This helps in turning anonymous visitors into known by monitoring their behaviour for effective marketing.
Getting to know the intent and needs of the consumers by studying the target audience. Building keyword strategy that resonates with the website content in order to display relevant pages in top ranks of search engines. Identification of gaps and opportunities and developing template for on-page and off-page SEO activities.
Social Media Strategy
Identifying relevant social media channels pertaining to the nature of business for developing an optimum marketing plan. Identification of most associated keywords and recommended marketing communication model by the means of Social Listening. Emphasizing on audience-engagement matrix to evaluate industry trends for identifying gaps and opportunities.
Comprehensive Content Strategy
Development of an optimum content strategy to shape the future content consumption and distribution. Segmentation of owned, earned, shared and paid media along with their intersection for effective marketing communication.